Flat Design: More Than Just a Pretty Face?

The evolution of flat design and how its journey so far can shape your online presence.Whatever the goal of your site, it has to have style and substance to succeed, but what if I told you that following one web design trend could help you to achieve both?

Marketing Trends for 2016 – Will we be in a post-digital era?

Our look at the latest trends in digital media and technology and how they will impact marketing this year.At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends."What's Hot?" and "What's Next?" are always the most common questions when I give webinars and talks! As we near the end of the first month of 2016, and people look to the year ahead, the interest increases. Since it's that time again, in this post and a series of others looking at customer lifecycle tactics, I'll look at what I see as the latest trends in marketing which look set to continue into the rest of 2016.

The latest B2B marketing automation trends which will make an impact this year

Marketing Automation has been around for several years now, but in 2015 it really flourished. More companies got started with marketing automation, and others started thinking about how they could begin to use it in future. Our readers poll on 2016 digital marketing trends asking your views on the most commercially important marketing trend for the year ahead suggests that Marketing Automation has the biggest potential replacing Content Marketing from previous surveys. Google Trends also reveals a growing interest in Marketing Automation.

6 essential types of SEO Tools for 2016

To compete with SEO, it's essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn't just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog.Previously, we have rated the best tools for digital marketing overall, but here as my first post on Smart Insights I wanted to drill down to review the best services for SEO and content marketing to help readers in the year ahead.

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