Flat Design: More Than Just a Pretty Face?

The evolution of flat design and how its journey so far can shape your online presence.Whatever the goal of your site, it has to have style and substance to succeed, but what if I told you that following one web design trend could help you to achieve both?

Where Web Design Trends Have Been

Web design trends change rapidly. They come and go. Websites today follow very different trends than they did just a year ago. As web designers, it’s helpful to know what the current and upcoming trends are. It can help you stay ahead of the competition and it can help you meet your client’s needs. Keep in mind that “trend” doesn’t necessarily mean “new.” Many new design trends come from the tastes and preferences of designers and users in design and usability. What makes those changes possible is improvements in technology. Technology is a major driving force and is always helping design move forward. To help understand where we’re going, let’s take a look at where we’re been.

Marketing Trends for 2016 – Will we be in a post-digital era?

Our look at the latest trends in digital media and technology and how they will impact marketing this year.At the start of each year, there is always a lot of interest in predictions for the year ahead and the latest marketing trends."What's Hot?" and "What's Next?" are always the most common questions when I give webinars and talks! As we near the end of the first month of 2016, and people look to the year ahead, the interest increases. Since it's that time again, in this post and a series of others looking at customer lifecycle tactics, I'll look at what I see as the latest trends in marketing which look set to continue into the rest of 2016.

6 essential types of SEO Tools for 2016

To compete with SEO, it's essential to have the best tools at your fingertips enabling you to find new opportunities, save time and keep track of how your SEO can be boosted. We think that harnessing the insight available from tools isn't just important for SEO specialists, but essential whether you’re Director of Search for a multi-national business, digital marketing manager, working as an account manager in digital marketing agency, owner of an SME, even if you run your own blog.Previously, we have rated the best tools for digital marketing overall, but here as my first post on Smart Insights I wanted to drill down to review the best services for SEO and content marketing to help readers in the year ahead.

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