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Digital marketing has emerged as a specialism over the last decade with its origins rooted in direct marketing.
The increase in the number of personal devices and their use means brand marketers have many more ways of
communicating directly and interactively with their target consumers or customers. Given this, it's no surprise
that branding concepts should be applied to use of digital media and technology to develop brands through
interactions with consumers on the digital devices they're increasingly using.
A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another. If the consumer (whether it’s a business, a buyer, a voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no brand value exists for that consumer.
Digital branding is based on the same concept, except the advertising campaigns (which generally refers to use of traditional media) are replaced by activities on Digital Media Platforms.
A digital brand is what people see, hear, feel and think about in connection with your name or business online.
Digital branding is the deliberate process of creating consistently positive, appealing brand images and messages
The course of Digital Branding content are: